Challenge & concept. Create a visual identity for UAL end-of-year exhibitions, capable of serving diverse disciplines each year while maintaining a coherent institutional voice.
Process & strategy. A system built on typographic rigour and restraint. Modular design allowed each exhibition to feel distinct while remaining unmistakably UAL.
Impact & conclusion. An identity that frames without overshadowing — giving UAL Exhibitions a confident contemporary presence and letting student work take centre stage.
