Challenge & concept. Design the identity for a public-facing event for the Ministry of Labour that needed to carry institutional weight while remaining genuinely accessible.
Process & strategy. Selection of typefaces for legibility and a colour system to organize information spatially. Graphic elements translated from print to large-scale environmental signage without friction.
Impact & conclusion. An identity that served both institution and visitor — proving that public sector design can be credible and welcoming at the same time.
