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Talika

Email Design Campaign Design Social Media Paid Ads
Client Talika
Year 2022 — 2023
Role Freelance Designer — campaign & email design across all formats
Scope Email design, seasonal campaigns, social media, paid ads, Amazon storefront, motion
Website talika.eu ↗
Paired Social Media Design — creative overview
Overview & challenges

Talika is a French beauty brand specialising in eye care and skin rituals. The challenge was translating their elegant, science-led identity into high-performing campaign and email assets that felt premium without feeling cold.

I produced a series of seasonal campaign visuals and a full email design system — covering hero banners, product launches, and promotional flows — all built to sit naturally within Talika's refined visual world.

Talika email design system — hero banners, product launches and promotional flows
Talika seasonal campaign visuals — Black Friday, brand storytelling and promotions
Talika social media assets — before/after, testimonials and product callouts
Talika paid ad creative — press features, offers and lifestyle imagery
Impact
01
A full email design system delivered
Header, body and footer modules built to support the brand's ongoing campaign calendar without bespoke rebuilds each time.
02
Seasonal campaigns produced consistently
From Valentine's to Christmas, campaign visuals stayed cohesive with Talika's refined, science-led identity.
03
A visual language that feels premium, not cold
Striking the balance the brand had been looking for between elegance and warmth.
04
6 formats, one cohesive system
From email to Amazon storefront to paid social, every format extended the same visual system — hero banners, product callouts, and campaign structure stayed consistent across channels.

Lessons learned

What went well
Building a modular email system
Reusable header, body and footer modules meant new campaigns could launch faster without compromising quality.
Staying close to the brand's tone
Regular reference to Talika's core identity kept every seasonal variation feeling unmistakably on-brand.
Testing across email clients early
Catching rendering issues before launch avoided last-minute fixes.
What I'd do differently
Plan the seasonal calendar further ahead
Some campaigns were briefed close to launch, leaving little room for iteration.
Centralise asset versions sooner
Early campaigns had assets living in multiple places, making it harder to track the final version.
Feed performance data back sooner
Open and click-through data wasn't always factored into design decisions early enough in the cycle.

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